Our activities focus on
- Approving cosmetic products that are natural and truly active through the CosmEthically ACTIVE certificate.
- Providing evidence-based information and educating users about cosmetic ingredients of natural origin through the Modern Cosmetics book.
Cosmetic products should be more than just a matter of bombastic descriptions or eye-catching ads.
Our mission is to spread the culture and importance of ACTIVE cosmetics – cosmetics that not only make promises, but can actually keep them. We also look forward to educating the consumer about cosmetic ingredients and formulas, and the science behind them.